In today’s internet age, digital marketing is a great way to reach out to potential customers. Google is perhaps the most popular web browser people use to search for information on anything and everything. So, naturally, using Google Ads as a tool for marketing purposes is a good idea for brands, both big and small. Here are seven invaluable benefits every company can enjoy by using Google Ads for marketing. Increased leads Google Ads surely has been successful in generating leads. The platform helps businesses find the right audience for whom the product is made. However, one must properly set up their ad campaigns for the best results. The ads should be extremely targeted and, when clicked, lead to either the website or another page relevant to the campaign’s objective. Since Google Ads provides insights, one can refine the campaign according to the changing search pattern trends. Suitable for all Google Ads can help every brand grow, regardless of whether it is big or small. Even an entrepreneur creating and selling artwork in a remote location can use the platform. They can use it to make ads and target them based on the audience’s location, age group, or the kind of gadget they are using to access the Google search engine or other Google-based apps.